Voxi was launched in 2017 and is one of the newest mobile phone providers in the UK. Strictly speaking, they do not own their own mobile phone network, so they are classed as a Mobile Virtual Network Operator (MVNO).
However, Voxi is unlike most MVNOs because it is owned by Vodafone. Vodafone is the longest-running mobile network provider in the UK, so you know who you’re dealing with.
Generally speaking, an MVNO is launched by a company that has no ties to a current mobile network provider. So it’s pretty unusual to see an established mobile network provider launching their own MVNO.
WHY DID VODAFONE LAUNCH VOXI?
Originally, Voxi was only available to people in the UK who were 25 or under. It was aimed at the younger generation who spend most of their time on social media.
The age limit of 25 was changed to 30 in 2018, but in 2019 Voxi removed the age limit completely. This now means anyone in the UK can now choose Voxi as their new mobile network provider.
Voxi was only offering Sim Only deals when it was originally launched in 2017. However, recently they’ve started to offer phone deals as well.
Voxi has a totally different brand identity for Vodafone. Vodafone is a well-established business, which is hugely successful in both the consumer and business arena.
It makes sense for Vodafone to launch a separate MVNO because it allows a new brand identity without damaging the Vodafone brand.
ARE VOXI SIM ONLY DEALS ANY GOOD?
Voxi does offer some good Sim Only deals. The whole idea behind Voxi is that it was originally aimed at under 25s. This means people who liked nothing more than using social media all day.
This is shown in the plans they offer. All of the plans have a limitless aspect to them. For example, a lot of their sim only plans include endless social media. This allows you to use social media platforms without using up the data that comes with the plan.
If you’re a heavy user of social media platforms then the Sim Only deals can be great value for money. None of your plan’s data is used for social media, which means it will only be used when surfing the internet or using music and video streaming services.